A successful corporate headshot session involves more than just scheduling your professionals with the photographer. When you’re planning a corporate photo session – whether for a new website or a refresh of your existing photo library – there are plenty of moving parts. The more decisions you can make in advance of the session, the better your results, for you and the photographer.
In my previous career as a legal marketer I was responsible for countless headshot sessions for all types of law firms. I learned a lot. Most significantly I learned that when someone was unhappy with their headshot, they didn’t call the photographer. They complained to ME. It was my job to make it right. So I began developing guidelines for the sessions. From clothing, to posing, to backgrounds, to file types, I made sure everyone was as prepared as possible. Did this eliminate every problem? Of course not, but thorough preparation increased the chances that everyone would be pleased with their photo and the experience. And this preparation made me, the in-house coordinator, look professional and authoritative.
So, I’m pleased to share this wisdom with others who may be new to the experience of managing a photo session for their company. Even if you’re a seasoned veteran of the headshot arena you may find a few nuggets to help next time. Download your FREE guide here: Corporate photoshoot checklist